Facebook Ads Watchtower V1

Generated: 2026-02-06 15:59 EST · Thresholds: CPA +30% vs 7d avg, Leads −30% vs 7d avg, Spend≥$100 with 0 leads

Facebook Latest (other)

Top urgent action items

Account #1 Spend $192 yesterday with 0 leads. Investigate tracking + landing page for campaign ‘Andrews & Higgins - Henry Lee 2.0 Campaign (In House)’.
Account #2 Lead drop: campaign ‘McIntyre Law - OK Storm 6 - Copy 2’ got 3 leads yesterday vs 10.3/day (7d avg). Check delivery, budgets, and recent edits.
Account #2 CPA spike: campaign ‘McIntyre Law - OK Storm 6 - Copy 2’ CPA $599.66 yesterday vs $174.43 (7d avg). Consider narrowing targeting, refreshing creatives, or reducing bids.
Account #2 Lead drop: campaign ‘McIntyre Law - OK Storm 6 - Copy’ got 0 leads yesterday vs 0.9/day (7d avg). Check delivery, budgets, and recent edits.
Account #9 Spend $188 yesterday with 0 leads. Investigate tracking + landing page for campaign ‘Tamara Holder - Dr. Mark Mulholland/LCC’.
Account #9 Lead drop: campaign ‘Tamara Holder - Dr. Mark Mulholland/LCC’ got 0 leads yesterday vs 0.9/day (7d avg). Check delivery, budgets, and recent edits.
Account #9 Lead drop: campaign ‘Kennedy - Washington Truckers Overtime Campaign (Opus)’ got 2 leads yesterday vs 3.9/day (7d avg). Check delivery, budgets, and recent edits.
Account #9 Lead drop: campaign ‘Ronda Ellis - Assemblies of God Campaign (In House)’ got 0 leads yesterday vs 2.0/day (7d avg). Check delivery, budgets, and recent edits.

Account #1 act_398135630853527

Yesterday

Spend

$2,257

Leads

CPA

$31.35

Last 7d

Spend

$13,505

Leads

302

CPA

$44.72

Last 30d

Spend

$85,280

Leads

2872

CPA

$29.69

Campaign	Spend Y	Leads Y	CPA Y	Spend 7d	Leads 7d	CPA 7d	Spend 30d	Leads 30d	CPA 30d	Recommendations (always reference Campaign Name)
Andrews & Higgins - Henry Lee 2.0 Campaign (In House)	$192	0	—	$192	0	—	$192	0	—	Spend $192 yesterday with 0 leads. Investigate tracking + landing page for campaign ‘Andrews & Higgins - Henry Lee 2.0 Campaign (In House)’.
Sweeney - Church Abuse	$965	11	$87.72	$6,992	51	$137.11	$29,154	203	$143.61	No urgent flags for campaign ‘Sweeney - Church Abuse’. Keep monitoring.
MacCloskey/WALISH - Sports Betting/Gambling Campaign (Opus)	$485	41	$11.84	$3,480	211	$16.49	$14,805	539	$27.47	No urgent flags for campaign ‘MacCloskey/WALISH - Sports Betting/Gambling Campaign (Opus)’. Keep monitoring.
MTAA/NILF/BCA - Social Media Harm/Addiction Campaign (Opus)	$316	16	$19.75	$767	23	$33.37	$767	23	$33.37	No urgent flags for campaign ‘MTAA/NILF/BCA - Social Media Harm/Addiction Campaign (Opus)’. Keep monitoring.
Andrews & Higgins - Roblox Sex Abuse Campaign (In House) - Lead Form 1	$299	4	$74.78	$2,073	17	$121.93	$3,423	48	$71.31	No urgent flags for campaign ‘Andrews & Higgins - Roblox Sex Abuse Campaign (In House) - Lead Form 1’. Keep monitoring.
Andrews & Higgins - Roblox Sex Abuse Campaign (In House) - Copy	$0.00	0	—	$0.00	0	—	$620	3	$206.74	No urgent flags for campaign ‘Andrews & Higgins - Roblox Sex Abuse Campaign (In House) - Copy’. Keep monitoring.
Anthony Johnson - VGA-PW 3.0 Campaign (Rocket)	$0.00	0	—	$0.00	0	—	$20,832	282	$73.87	No urgent flags for campaign ‘Anthony Johnson - VGA-PW 3.0 Campaign (Rocket)’. Keep monitoring.
Dampier - Sports Betting/Gambling Campaign (Opus)	$0.00	0	—	$0.00	0	—	$1,567	290	$5.40	No urgent flags for campaign ‘Dampier - Sports Betting/Gambling Campaign (Opus)’. Keep monitoring.
NILF/BCA 'Cloud Test' - Sports Betting/Gambling Campaign (Cloud)	$0.00	0	—	$0.00	0	—	$498	23	$21.66	No urgent flags for campaign ‘NILF/BCA 'Cloud Test' - Sports Betting/Gambling Campaign (Cloud)’. Keep monitoring.
NILF/BCA 'Cloud Test' - Sports Betting/Gambling Campaign (Cloud) - 2	$0.00	0	—	$0.00	0	—	$100	7	$14.32	No urgent flags for campaign ‘NILF/BCA 'Cloud Test' - Sports Betting/Gambling Campaign (Cloud) - 2’. Keep monitoring.
Opus - Sports Betting/Gambling SCHNEIDER Campaign (Opus)	$0.00	0	—	$0.00	0	—	$439	0	—	No urgent flags for campaign ‘Opus - Sports Betting/Gambling SCHNEIDER Campaign (Opus)’. Keep monitoring.
Opus - Sports Betting/Gambling SCHNEIDER Campaign (Opus) - 2	$0.00	0	—	$0.00	0	—	$6,635	752	$8.82	No urgent flags for campaign ‘Opus - Sports Betting/Gambling SCHNEIDER Campaign (Opus) - 2’. Keep monitoring.
Opus - Sports Betting/Gambling SHOWALTER Campaign (Opus)	$0.00	0	—	$0.00	0	—	$445	0	—	No urgent flags for campaign ‘Opus - Sports Betting/Gambling SHOWALTER Campaign (Opus)’. Keep monitoring.
Opus - Sports Betting/Gambling SHOWALTER Campaign (Opus) - 2	$0.00	0	—	$0.00	0	—	$5,804	702	$8.27	No urgent flags for campaign ‘Opus - Sports Betting/Gambling SHOWALTER Campaign (Opus) - 2’. Keep monitoring.

Account #2 act_387128884810254

Yesterday

Spend

$1,799

Leads

CPA

$599.66

Last 7d

Spend

$13,568

Leads

CPA

$173.95

Last 30d

Spend

$53,468

Leads

388

CPA

$137.80

Campaign	Spend Y	Leads Y	CPA Y	Spend 7d	Leads 7d	CPA 7d	Spend 30d	Leads 30d	CPA 30d	Recommendations (always reference Campaign Name)
McIntyre Law - OK Storm 6 - Copy 2	$1,799	3	$599.66	$12,559	72	$174.43	$12,559	72	$174.43	Lead drop: campaign ‘McIntyre Law - OK Storm 6 - Copy 2’ got 3 leads yesterday vs 10.3/day (7d avg). Check delivery, budgets, and recent edits. CPA spike: campaign ‘McIntyre Law - OK Storm 6 - Copy 2’ CPA $599.66 yesterday vs $174.43 (7d avg). Consider narrowing targeting, refreshing creatives, or reducing bids.
McIntyre Law - OK Storm 6 - Copy	$0.00	0	—	$1,009	6	$168.16	$40,909	316	$129.46	Lead drop: campaign ‘McIntyre Law - OK Storm 6 - Copy’ got 0 leads yesterday vs 0.9/day (7d avg). Check delivery, budgets, and recent edits.

Account #7 act_455781385186458

Yesterday

Spend

$3,403

Leads

CPA

$66.73

Last 7d

Spend

$7,255

Leads

101

CPA

$71.83

Last 30d

Spend

$55,868

Leads

629

CPA

$88.82

Campaign	Spend Y	Leads Y	CPA Y	Spend 7d	Leads 7d	CPA 7d	Spend 30d	Leads 30d	CPA 30d	Recommendations (always reference Campaign Name)
Greg Jones- Asbestos/Tobacco Campaign (Rocket)	$852	10	$85.24	$1,816	23	$78.97	$13,076	122	$107.18	No urgent flags for campaign ‘Greg Jones- Asbestos/Tobacco Campaign (Rocket)’. Keep monitoring.
MacCloskey- JM Asbestos/Tobacco Campaign (Rocket)	$852	14	$60.87	$1,808	22	$82.18	$13,168	166	$79.33	No urgent flags for campaign ‘MacCloskey- JM Asbestos/Tobacco Campaign (Rocket)’. Keep monitoring.
MacCloskey- Asbestos/Tobacco Campaign (Rocket) PC	$852	12	$71.00	$1,818	27	$67.32	$13,311	153	$87.00	No urgent flags for campaign ‘MacCloskey- Asbestos/Tobacco Campaign (Rocket) PC’. Keep monitoring.
Damon Baldone- Asbestos/Tobacco Campaign (Rocket)	$847	15	$56.44	$1,810	29	$62.42	$12,137	158	$76.82	No urgent flags for campaign ‘Damon Baldone- Asbestos/Tobacco Campaign (Rocket)’. Keep monitoring.
Damon Baldone- Asbestos/Tobacco Campaign (Rocket) - v2	$0.00	0	—	$0.60	0	—	$0.60	0	—	No urgent flags for campaign ‘Damon Baldone- Asbestos/Tobacco Campaign (Rocket) - v2’. Keep monitoring.
DLL Tobacco Only - Rocket - New	$0.00	0	—	$0.00	0	—	$4,172	30	$139.07	No urgent flags for campaign ‘DLL Tobacco Only - Rocket - New’. Keep monitoring.
Greg Jones- Asbestos/Tobacco Campaign (Rocket) - v2	$0.00	0	—	$2.53	0	—	$2.53	0	—	No urgent flags for campaign ‘Greg Jones- Asbestos/Tobacco Campaign (Rocket) - v2’. Keep monitoring.

Account #9 act_856335101222961

Yesterday

Spend

$2,336

Leads

CPA

$43.27

Last 7d

Spend

$17,938

Leads

284

CPA

$63.16

Last 30d

Spend

$75,034

Leads

996

CPA

$75.34

Campaign	Spend Y	Leads Y	CPA Y	Spend 7d	Leads 7d	CPA 7d	Spend 30d	Leads 30d	CPA 30d	Recommendations (always reference Campaign Name)
Tamara Holder - Dr. Mark Mulholland/LCC	$188	0	—	$1,422	6	$237.05	$2,539	14	$181.33	Spend $188 yesterday with 0 leads. Investigate tracking + landing page for campaign ‘Tamara Holder - Dr. Mark Mulholland/LCC’. Lead drop: campaign ‘Tamara Holder - Dr. Mark Mulholland/LCC’ got 0 leads yesterday vs 0.9/day (7d avg). Check delivery, budgets, and recent edits.
Kennedy - Washington Truckers Overtime Campaign (Opus)	$9.52	2	$4.76	$1,167	27	$43.23	$3,490	69	$50.58	Lead drop: campaign ‘Kennedy - Washington Truckers Overtime Campaign (Opus)’ got 2 leads yesterday vs 3.9/day (7d avg). Check delivery, budgets, and recent edits.
Ronda Ellis - Assemblies of God Campaign (In House)	$0.00	0	—	$3,289	14	$234.91	$24,977	149	$167.63	Lead drop: campaign ‘Ronda Ellis - Assemblies of God Campaign (In House)’ got 0 leads yesterday vs 2.0/day (7d avg). Check delivery, budgets, and recent edits.
Lerner & Rowe - Birth Injury - PA - Copy	$488	4	$122.07	$3,492	32	$109.13	$14,966	147	$101.81	No urgent flags for campaign ‘Lerner & Rowe - Birth Injury - PA - Copy’. Keep monitoring.
Gordon & Partners - Lung Cancer Campaign in Massachusetts (In House)	$430	2	$215.21	$1,659	6	$276.52	$2,073	7	$296.12	No urgent flags for campaign ‘Gordon & Partners - Lung Cancer Campaign in Massachusetts (In House)’. Keep monitoring.
Lerner & Row - Birth injury Campaign - Copy	$382	5	$76.46	$2,772	46	$60.27	$11,947	191	$62.55	No urgent flags for campaign ‘Lerner & Row - Birth injury Campaign - Copy’. Keep monitoring.
MacCloskey Kesler - Walmart Campaign (In House)	$222	3	$74.14	$338	3	$112.62	$338	3	$112.62	No urgent flags for campaign ‘MacCloskey Kesler - Walmart Campaign (In House)’. Keep monitoring.
Newsome - Florida Stroke Campaign (In House)	$168	13	$12.95	$503	34	$14.80	$503	34	$14.80	No urgent flags for campaign ‘Newsome - Florida Stroke Campaign (In House)’. Keep monitoring.
WMW - Stroke	$166	4	$41.53	$1,202	25	$48.06	$5,243	77	$68.09	No urgent flags for campaign ‘WMW - Stroke’. Keep monitoring.
WMW - Medical Malpractice -3 - Copy	$148	18	$8.24	$1,048	84	$12.48	$4,481	277	$16.18	No urgent flags for campaign ‘WMW - Medical Malpractice -3 - Copy’. Keep monitoring.
WMW - Birth Injury - 4 (New Adset)	$133	3	$44.19	$1,046	7	$149.41	$4,478	28	$159.93	No urgent flags for campaign ‘WMW - Birth Injury - 4 (New Adset)’. Keep monitoring.