Facebook Ads Watchtower V1.2

Generated: 2026-02-10 07:00 EST · Thresholds: CPA +30% vs 7d avg, Leads −30% vs 7d avg, Spend≥$100 with 0 leads

1-minute summary (Yesterday vs 7d average daily)

Account	Spend (Y vs 7d avg/day)	Leads (Y vs 7d avg/day)	CPA (Y vs 7d avg)
Account #1	$1,797 ↓ avg/day $2,187	21 ↓ avg/day 53.0	$85.55 ↑ avg $41.26
Account #2	$2,004 → avg/day $2,013	21 ↑ avg/day 11.9	$95.45 ↓ avg $169.78
Account #7	$2,022 → avg/day $2,058	21 ↓ avg/day 24.3	$96.29 ↑ avg $84.72
Account #9	$2,233 → avg/day $2,211	31 ↓ avg/day 37.6	$72.03 ↑ avg $58.85

Top urgent action items

Tracking/Landing

Account #1Tracking/LandingSpend with 0 leads — Campaign ‘Andrews & Higgins - Henry Lee 2.0 Campaign (In House)’
Yesterday spend $103 with 0 leads. Next: Open Campaign ‘Andrews & Higgins - Henry Lee 2.0 Campaign (In House)’ → verify pixel/lead event firing on landing page (test lead), check domain/URL changes, and confirm form/thank-you page loads.
Account #9Tracking/LandingSpend with 0 leads — Campaign ‘WMW - Birth Injury - 4 (New Adset)’
Yesterday spend $155 with 0 leads. Next: Open Campaign ‘WMW - Birth Injury - 4 (New Adset)’ → verify pixel/lead event firing on landing page (test lead), check domain/URL changes, and confirm form/thank-you page loads.

Performance Drift

Account #1Performance DriftLead drop vs 7d avg — Campaign ‘MacCloskey/WALISH - Sports Betting/Gambling Campaign (Opus)’
Yesterday 9 leads vs 29.6/day (7d avg). Next: In Campaign ‘MacCloskey/WALISH - Sports Betting/Gambling Campaign (Opus)’: check delivery/learning status, review last 3 days of changes, and compare top ad sets/ads (CTR, CPC, CVR). Pause obvious underperformers and reallocate budget.
Account #1Performance DriftCPA spike vs 7d avg — Campaign ‘MacCloskey/WALISH - Sports Betting/Gambling Campaign (Opus)’
Yesterday CPA $34.75 vs $16.00 (7d avg daily). Next: In Campaign ‘MacCloskey/WALISH - Sports Betting/Gambling Campaign (Opus)’: inspect which ad sets drove the CPA increase, refresh/rotate creatives, and tighten targeting or placements. If spike is isolated, reduce budget on the culprit ad set(s).
Account #1Performance DriftLead drop vs 7d avg — Campaign ‘MTAA/NILF/BCA - Social Media Harm/Addiction Campaign (Opus)’
Yesterday 1 leads vs 14.7/day (7d avg). Next: In Campaign ‘MTAA/NILF/BCA - Social Media Harm/Addiction Campaign (Opus)’: check delivery/learning status, review last 3 days of changes, and compare top ad sets/ads (CTR, CPC, CVR). Pause obvious underperformers and reallocate budget.
Account #1Performance DriftCPA spike vs 7d avg — Campaign ‘MTAA/NILF/BCA - Social Media Harm/Addiction Campaign (Opus)’
Yesterday CPA $53.86 vs $16.63 (7d avg daily). Next: In Campaign ‘MTAA/NILF/BCA - Social Media Harm/Addiction Campaign (Opus)’: inspect which ad sets drove the CPA increase, refresh/rotate creatives, and tighten targeting or placements. If spike is isolated, reduce budget on the culprit ad set(s).
Account #7Performance DriftLead drop vs 7d avg — Campaign ‘MacCloskey- Asbestos/Tobacco Campaign (Rocket) PC’
Yesterday 1 leads vs 5.4/day (7d avg). Next: In Campaign ‘MacCloskey- Asbestos/Tobacco Campaign (Rocket) PC’: check delivery/learning status, review last 3 days of changes, and compare top ad sets/ads (CTR, CPC, CVR). Pause obvious underperformers and reallocate budget.
Account #7Performance DriftCPA spike vs 7d avg — Campaign ‘MacCloskey- Asbestos/Tobacco Campaign (Rocket) PC’
Yesterday CPA $506.37 vs $94.66 (7d avg daily). Next: In Campaign ‘MacCloskey- Asbestos/Tobacco Campaign (Rocket) PC’: inspect which ad sets drove the CPA increase, refresh/rotate creatives, and tighten targeting or placements. If spike is isolated, reduce budget on the culprit ad set(s).
Account #9Performance DriftLead drop vs 7d avg — Campaign ‘Lerner & Row - Birth injury Campaign - Copy’
Yesterday 2 leads vs 3.7/day (7d avg). Next: In Campaign ‘Lerner & Row - Birth injury Campaign - Copy’: check delivery/learning status, review last 3 days of changes, and compare top ad sets/ads (CTR, CPC, CVR). Pause obvious underperformers and reallocate budget.
Account #9Performance DriftCPA spike vs 7d avg — Campaign ‘Lerner & Row - Birth injury Campaign - Copy’
Yesterday CPA $213.28 vs $106.55 (7d avg daily). Next: In Campaign ‘Lerner & Row - Birth injury Campaign - Copy’: inspect which ad sets drove the CPA increase, refresh/rotate creatives, and tighten targeting or placements. If spike is isolated, reduce budget on the culprit ad set(s).
Account #9Performance DriftLead drop vs 7d avg — Campaign ‘MacCloskey Kesler - Walmart Campaign (In House)’
Yesterday 1 leads vs 1.9/day (7d avg). Next: In Campaign ‘MacCloskey Kesler - Walmart Campaign (In House)’: check delivery/learning status, review last 3 days of changes, and compare top ad sets/ads (CTR, CPC, CVR). Pause obvious underperformers and reallocate budget.
Account #9Performance DriftCPA spike vs 7d avg — Campaign ‘MacCloskey Kesler - Walmart Campaign (In House)’
Yesterday CPA $260.98 vs $106.55 (7d avg daily). Next: In Campaign ‘MacCloskey Kesler - Walmart Campaign (In House)’: inspect which ad sets drove the CPA increase, refresh/rotate creatives, and tighten targeting or placements. If spike is isolated, reduce budget on the culprit ad set(s).
Account #9Performance DriftLead drop vs 7d avg — Campaign ‘WMW - Medical Malpractice -3 - Copy’
Yesterday 9 leads vs 13.4/day (7d avg). Next: In Campaign ‘WMW - Medical Malpractice -3 - Copy’: check delivery/learning status, review last 3 days of changes, and compare top ad sets/ads (CTR, CPC, CVR). Pause obvious underperformers and reallocate budget.
Account #9Performance DriftCPA spike vs 7d avg — Campaign ‘WMW - Medical Malpractice -3 - Copy’
Yesterday CPA $17.41 vs $11.17 (7d avg daily). Next: In Campaign ‘WMW - Medical Malpractice -3 - Copy’: inspect which ad sets drove the CPA increase, refresh/rotate creatives, and tighten targeting or placements. If spike is isolated, reduce budget on the culprit ad set(s).
Account #9Performance DriftLead drop vs 7d avg — Campaign ‘WMW - Birth Injury - 4 (New Adset)’
Yesterday 0 leads vs 1.0/day (7d avg). Next: In Campaign ‘WMW - Birth Injury - 4 (New Adset)’: check delivery/learning status, review last 3 days of changes, and compare top ad sets/ads (CTR, CPC, CVR). Pause obvious underperformers and reallocate budget.
Account #9Performance DriftLead drop vs 7d avg — Campaign ‘Kennedy - Washington Truckers Overtime Campaign (Opus)’
Yesterday 0 leads vs 0.3/day (7d avg). Next: In Campaign ‘Kennedy - Washington Truckers Overtime Campaign (Opus)’: check delivery/learning status, review last 3 days of changes, and compare top ad sets/ads (CTR, CPC, CVR). Pause obvious underperformers and reallocate budget.

Monitor

Account #1MonitorIn range (monitor) — Campaign ‘Sweeney - Church Abuse’
Yesterday spend $1,018, leads 9, CPA $113.10. Next: Open Campaign ‘Sweeney - Church Abuse’ → spot-check tracking (event count), and review top 3 ads for fatigue (CTR trend, frequency).
Account #1MonitorIn range (monitor) — Campaign ‘Andrews & Higgins - Roblox Sex Abuse Campaign (In House) - Lead Form 1’
Yesterday spend $309, leads 2, CPA $154.61. Next: Open Campaign ‘Andrews & Higgins - Roblox Sex Abuse Campaign (In House) - Lead Form 1’ → spot-check tracking (event count), and review top 3 ads for fatigue (CTR trend, frequency).
Account #2MonitorIn range (monitor) — Campaign ‘McIntyre Law - OK Storm 6 - Copy 2’
Yesterday spend $2,004, leads 21, CPA $95.45. Next: Open Campaign ‘McIntyre Law - OK Storm 6 - Copy 2’ → spot-check tracking (event count), and review top 3 ads for fatigue (CTR trend, frequency).
Account #7MonitorIn range (monitor) — Campaign ‘MacCloskey- JM Asbestos/Tobacco Campaign (Rocket)’
Yesterday spend $508, leads 6, CPA $84.59. Next: Open Campaign ‘MacCloskey- JM Asbestos/Tobacco Campaign (Rocket)’ → spot-check tracking (event count), and review top 3 ads for fatigue (CTR trend, frequency).
Account #7MonitorIn range (monitor) — Campaign ‘Greg Jones- Asbestos/Tobacco Campaign (Rocket)’
Yesterday spend $505, leads 7, CPA $72.08. Next: Open Campaign ‘Greg Jones- Asbestos/Tobacco Campaign (Rocket)’ → spot-check tracking (event count), and review top 3 ads for fatigue (CTR trend, frequency).
Account #7MonitorIn range (monitor) — Campaign ‘Damon Baldone- Asbestos/Tobacco Campaign (Rocket)’
Yesterday spend $504, leads 7, CPA $71.94. Next: Open Campaign ‘Damon Baldone- Asbestos/Tobacco Campaign (Rocket)’ → spot-check tracking (event count), and review top 3 ads for fatigue (CTR trend, frequency).
Account #9MonitorIn range (monitor) — Campaign ‘Lerner & Rowe - Birth Injury - PA - Copy’
Yesterday spend $516, leads 4, CPA $129.06. Next: Open Campaign ‘Lerner & Rowe - Birth Injury - PA - Copy’ → spot-check tracking (event count), and review top 3 ads for fatigue (CTR trend, frequency).
Account #9MonitorIn range (monitor) — Campaign ‘Gordon & Partners - Lung Cancer Campaign in Massachusetts (In House)’
Yesterday spend $248, leads 1, CPA $248.19. Next: Open Campaign ‘Gordon & Partners - Lung Cancer Campaign in Massachusetts (In House)’ → spot-check tracking (event count), and review top 3 ads for fatigue (CTR trend, frequency).
Account #9MonitorIn range (monitor) — Campaign ‘WMW - Stroke’
Yesterday spend $210, leads 6, CPA $35.05. Next: Open Campaign ‘WMW - Stroke’ → spot-check tracking (event count), and review top 3 ads for fatigue (CTR trend, frequency).

Account #1 act_398135630853527

Yesterday

Spend

$1,797

Leads

CPA

$85.55

Last 7d

Spend

$15,309

Leads

371

CPA

$41.26

Last 30d

Spend

$84,699

Leads

2937

CPA

$28.84

Campaign	Spend Y	Leads Y	CPA Y	Spend 7d	Leads 7d	CPA 7d	Spend 30d	Leads 30d	CPA 30d	Recommendations / Next steps (always reference Campaign Name)
MacCloskey/WALISH - Sports Betting/Gambling Campaign (Opus)	$313	9	$34.75	$3,313	207	$16.00	$14,846	597	$24.87	Performance DriftLead drop vs 7d avg Yesterday 9 leads vs 29.6/day (7d avg). Next: In Campaign ‘MacCloskey/WALISH - Sports Betting/Gambling Campaign (Opus)’: check delivery/learning status, review last 3 days of changes, and compare top ad sets/ads (CTR, CPC, CVR). Pause obvious underperformers and reallocate budget. Performance DriftCPA spike vs 7d avg Yesterday CPA $34.75 vs $16.00 (7d avg daily). Next: In Campaign ‘MacCloskey/WALISH - Sports Betting/Gambling Campaign (Opus)’: inspect which ad sets drove the CPA increase, refresh/rotate creatives, and tighten targeting or placements. If spike is isolated, reduce budget on the culprit ad set(s).
Andrews & Higgins - Henry Lee 2.0 Campaign (In House)	$103	0	—	$1,215	0	—	$1,215	0	—	Tracking/LandingSpend with 0 leads Yesterday spend $103 with 0 leads. Next: Open Campaign ‘Andrews & Higgins - Henry Lee 2.0 Campaign (In House)’ → verify pixel/lead event firing on landing page (test lead), check domain/URL changes, and confirm form/thank-you page loads.
MTAA/NILF/BCA - Social Media Harm/Addiction Campaign (Opus)	$53.86	1	$53.86	$1,713	103	$16.63	$1,713	103	$16.63	Performance DriftLead drop vs 7d avg Yesterday 1 leads vs 14.7/day (7d avg). Next: In Campaign ‘MTAA/NILF/BCA - Social Media Harm/Addiction Campaign (Opus)’: check delivery/learning status, review last 3 days of changes, and compare top ad sets/ads (CTR, CPC, CVR). Pause obvious underperformers and reallocate budget. Performance DriftCPA spike vs 7d avg Yesterday CPA $53.86 vs $16.63 (7d avg daily). Next: In Campaign ‘MTAA/NILF/BCA - Social Media Harm/Addiction Campaign (Opus)’: inspect which ad sets drove the CPA increase, refresh/rotate creatives, and tighten targeting or placements. If spike is isolated, reduce budget on the culprit ad set(s).
Sweeney - Church Abuse	$1,018	9	$113.10	$6,973	44	$158.49	$30,033	195	$154.01	MonitorNo urgent flags Next: In Campaign ‘Sweeney - Church Abuse’, review last 7 days trend (spend/leads/CPA) and keep monitoring.
Andrews & Higgins - Roblox Sex Abuse Campaign (In House) - Lead Form 1	$309	2	$154.61	$2,095	17	$123.25	$4,636	56	$82.78	MonitorNo urgent flags Next: In Campaign ‘Andrews & Higgins - Roblox Sex Abuse Campaign (In House) - Lead Form 1’, review last 7 days trend (spend/leads/CPA) and keep monitoring.
Anthony Johnson - VGA-PW 3.0 Campaign (Rocket)	$0.00	0	—	$0.00	0	—	$17,368	242	$71.77	MonitorNo urgent flags Next: In Campaign ‘Anthony Johnson - VGA-PW 3.0 Campaign (Rocket)’, review last 7 days trend (spend/leads/CPA) and keep monitoring.
Dampier - Sports Betting/Gambling Campaign (Opus)	$0.00	0	—	$0.00	0	—	$1,567	290	$5.40	MonitorNo urgent flags Next: In Campaign ‘Dampier - Sports Betting/Gambling Campaign (Opus)’, review last 7 days trend (spend/leads/CPA) and keep monitoring.
Opus - Sports Betting/Gambling SCHNEIDER Campaign (Opus)	$0.00	0	—	$0.00	0	—	$439	0	—	MonitorNo urgent flags Next: In Campaign ‘Opus - Sports Betting/Gambling SCHNEIDER Campaign (Opus)’, review last 7 days trend (spend/leads/CPA) and keep monitoring.
Opus - Sports Betting/Gambling SCHNEIDER Campaign (Opus) - 2	$0.00	0	—	$0.00	0	—	$6,635	752	$8.82	MonitorNo urgent flags Next: In Campaign ‘Opus - Sports Betting/Gambling SCHNEIDER Campaign (Opus) - 2’, review last 7 days trend (spend/leads/CPA) and keep monitoring.
Opus - Sports Betting/Gambling SHOWALTER Campaign (Opus)	$0.00	0	—	$0.00	0	—	$445	0	—	MonitorNo urgent flags Next: In Campaign ‘Opus - Sports Betting/Gambling SHOWALTER Campaign (Opus)’, review last 7 days trend (spend/leads/CPA) and keep monitoring.
Opus - Sports Betting/Gambling SHOWALTER Campaign (Opus) - 2	$0.00	0	—	$0.00	0	—	$5,804	702	$8.27	MonitorNo urgent flags Next: In Campaign ‘Opus - Sports Betting/Gambling SHOWALTER Campaign (Opus) - 2’, review last 7 days trend (spend/leads/CPA) and keep monitoring.

Account #2 act_387128884810254

Yesterday

Spend

$2,004

Leads

CPA

$95.45

Last 7d

Spend

$14,091

Leads

CPA

$169.78

Last 30d

Spend

$53,906

Leads

370

CPA

$145.69

Campaign	Spend Y	Leads Y	CPA Y	Spend 7d	Leads 7d	CPA 7d	Spend 30d	Leads 30d	CPA 30d	Recommendations / Next steps (always reference Campaign Name)
McIntyre Law - OK Storm 6 - Copy 2	$2,004	21	$95.45	$14,091	83	$169.78	$20,762	129	$160.95	MonitorNo urgent flags Next: In Campaign ‘McIntyre Law - OK Storm 6 - Copy 2’, review last 7 days trend (spend/leads/CPA) and keep monitoring.
McIntyre Law - OK Storm 6 - Copy	$0.00	0	—	$0.00	0	—	$33,144	241	$137.53	MonitorNo urgent flags Next: In Campaign ‘McIntyre Law - OK Storm 6 - Copy’, review last 7 days trend (spend/leads/CPA) and keep monitoring.

Account #7 act_455781385186458

Yesterday

Spend

$2,022

Leads

CPA

$96.29

Last 7d

Spend

$14,403

Leads

170

CPA

$84.72

Last 30d

Spend

$58,160

Leads

667

CPA

$87.20

Campaign	Spend Y	Leads Y	CPA Y	Spend 7d	Leads 7d	CPA 7d	Spend 30d	Leads 30d	CPA 30d	Recommendations / Next steps (always reference Campaign Name)
MacCloskey- Asbestos/Tobacco Campaign (Rocket) PC	$506	1	$506.37	$3,597	38	$94.66	$14,082	158	$89.13	Performance DriftLead drop vs 7d avg Yesterday 1 leads vs 5.4/day (7d avg). Next: In Campaign ‘MacCloskey- Asbestos/Tobacco Campaign (Rocket) PC’: check delivery/learning status, review last 3 days of changes, and compare top ad sets/ads (CTR, CPC, CVR). Pause obvious underperformers and reallocate budget. Performance DriftCPA spike vs 7d avg Yesterday CPA $506.37 vs $94.66 (7d avg daily). Next: In Campaign ‘MacCloskey- Asbestos/Tobacco Campaign (Rocket) PC’: inspect which ad sets drove the CPA increase, refresh/rotate creatives, and tighten targeting or placements. If spike is isolated, reduce budget on the culprit ad set(s).
MacCloskey- JM Asbestos/Tobacco Campaign (Rocket)	$508	6	$84.59	$3,609	40	$90.22	$14,096	165	$85.43	MonitorNo urgent flags Next: In Campaign ‘MacCloskey- JM Asbestos/Tobacco Campaign (Rocket)’, review last 7 days trend (spend/leads/CPA) and keep monitoring.
Greg Jones- Asbestos/Tobacco Campaign (Rocket)	$505	7	$72.08	$3,600	41	$87.79	$14,066	139	$101.19	MonitorNo urgent flags Next: In Campaign ‘Greg Jones- Asbestos/Tobacco Campaign (Rocket)’, review last 7 days trend (spend/leads/CPA) and keep monitoring.
Damon Baldone- Asbestos/Tobacco Campaign (Rocket)	$504	7	$71.94	$3,594	51	$70.48	$13,704	188	$72.89	MonitorNo urgent flags Next: In Campaign ‘Damon Baldone- Asbestos/Tobacco Campaign (Rocket)’, review last 7 days trend (spend/leads/CPA) and keep monitoring.
Damon Baldone- Asbestos/Tobacco Campaign (Rocket) - v2	$0.00	0	—	$0.60	0	—	$0.60	0	—	MonitorNo urgent flags Next: In Campaign ‘Damon Baldone- Asbestos/Tobacco Campaign (Rocket) - v2’, review last 7 days trend (spend/leads/CPA) and keep monitoring.
DLL Tobacco Only - Rocket - New	$0.00	0	—	$0.00	0	—	$2,209	17	$129.92	MonitorNo urgent flags Next: In Campaign ‘DLL Tobacco Only - Rocket - New’, review last 7 days trend (spend/leads/CPA) and keep monitoring.
Greg Jones- Asbestos/Tobacco Campaign (Rocket) - v2	$0.00	0	—	$2.53	0	—	$2.53	0	—	MonitorNo urgent flags Next: In Campaign ‘Greg Jones- Asbestos/Tobacco Campaign (Rocket) - v2’, review last 7 days trend (spend/leads/CPA) and keep monitoring.

Account #9 act_856335101222961

Yesterday

Spend

$2,233

Leads

CPA

$72.03

Last 7d

Spend

$15,477

Leads

263

CPA

$58.85

Last 30d

Spend

$76,666

Leads

1008

CPA

$76.06

Campaign	Spend Y	Leads Y	CPA Y	Spend 7d	Leads 7d	CPA 7d	Spend 30d	Leads 30d	CPA 30d	Recommendations / Next steps (always reference Campaign Name)
Lerner & Row - Birth injury Campaign - Copy	$427	2	$213.28	$2,770	26	$106.55	$12,054	167	$72.18	Performance DriftLead drop vs 7d avg Yesterday 2 leads vs 3.7/day (7d avg). Next: In Campaign ‘Lerner & Row - Birth injury Campaign - Copy’: check delivery/learning status, review last 3 days of changes, and compare top ad sets/ads (CTR, CPC, CVR). Pause obvious underperformers and reallocate budget. Performance DriftCPA spike vs 7d avg Yesterday CPA $213.28 vs $106.55 (7d avg daily). Next: In Campaign ‘Lerner & Row - Birth injury Campaign - Copy’: inspect which ad sets drove the CPA increase, refresh/rotate creatives, and tighten targeting or placements. If spike is isolated, reduce budget on the culprit ad set(s).
MacCloskey Kesler - Walmart Campaign (In House)	$261	1	$260.98	$1,385	13	$106.55	$1,385	13	$106.55	Performance DriftLead drop vs 7d avg Yesterday 1 leads vs 1.9/day (7d avg). Next: In Campaign ‘MacCloskey Kesler - Walmart Campaign (In House)’: check delivery/learning status, review last 3 days of changes, and compare top ad sets/ads (CTR, CPC, CVR). Pause obvious underperformers and reallocate budget. Performance DriftCPA spike vs 7d avg Yesterday CPA $260.98 vs $106.55 (7d avg daily). Next: In Campaign ‘MacCloskey Kesler - Walmart Campaign (In House)’: inspect which ad sets drove the CPA increase, refresh/rotate creatives, and tighten targeting or placements. If spike is isolated, reduce budget on the culprit ad set(s).
WMW - Medical Malpractice -3 - Copy	$157	9	$17.41	$1,050	94	$11.17	$4,519	294	$15.37	Performance DriftLead drop vs 7d avg Yesterday 9 leads vs 13.4/day (7d avg). Next: In Campaign ‘WMW - Medical Malpractice -3 - Copy’: check delivery/learning status, review last 3 days of changes, and compare top ad sets/ads (CTR, CPC, CVR). Pause obvious underperformers and reallocate budget. Performance DriftCPA spike vs 7d avg Yesterday CPA $17.41 vs $11.17 (7d avg daily). Next: In Campaign ‘WMW - Medical Malpractice -3 - Copy’: inspect which ad sets drove the CPA increase, refresh/rotate creatives, and tighten targeting or placements. If spike is isolated, reduce budget on the culprit ad set(s).
WMW - Birth Injury - 4 (New Adset)	$155	0	—	$1,054	7	$150.55	$4,519	28	$161.39	Tracking/LandingSpend with 0 leads Yesterday spend $155 with 0 leads. Next: Open Campaign ‘WMW - Birth Injury - 4 (New Adset)’ → verify pixel/lead event firing on landing page (test lead), check domain/URL changes, and confirm form/thank-you page loads. Performance DriftLead drop vs 7d avg Yesterday 0 leads vs 1.0/day (7d avg). Next: In Campaign ‘WMW - Birth Injury - 4 (New Adset)’: check delivery/learning status, review last 3 days of changes, and compare top ad sets/ads (CTR, CPC, CVR). Pause obvious underperformers and reallocate budget.
Kennedy - Washington Truckers Overtime Campaign (Opus)	$11.05	0	—	$72.22	2	$36.11	$3,493	64	$54.58	Performance DriftLead drop vs 7d avg Yesterday 0 leads vs 0.3/day (7d avg). Next: In Campaign ‘Kennedy - Washington Truckers Overtime Campaign (Opus)’: check delivery/learning status, review last 3 days of changes, and compare top ad sets/ads (CTR, CPC, CVR). Pause obvious underperformers and reallocate budget.
Lerner & Rowe - Birth Injury - PA - Copy	$516	4	$129.06	$3,509	32	$109.67	$15,079	141	$106.94	MonitorNo urgent flags Next: In Campaign ‘Lerner & Rowe - Birth Injury - PA - Copy’, review last 7 days trend (spend/leads/CPA) and keep monitoring.
Gordon & Partners - Lung Cancer Campaign in Massachusetts (In House)	$248	1	$248.19	$1,823	8	$227.90	$3,466	13	$266.59	MonitorNo urgent flags Next: In Campaign ‘Gordon & Partners - Lung Cancer Campaign in Massachusetts (In House)’, review last 7 days trend (spend/leads/CPA) and keep monitoring.
WMW - Stroke	$210	6	$35.05	$1,252	21	$59.61	$5,292	81	$65.34	MonitorNo urgent flags Next: In Campaign ‘WMW - Stroke’, review last 7 days trend (spend/leads/CPA) and keep monitoring.
Newsome - Florida Stroke Campaign (In House)	$201	8	$25.15	$1,330	60	$22.17	$1,330	60	$22.17	MonitorNo urgent flags Next: In Campaign ‘Newsome - Florida Stroke Campaign (In House)’, review last 7 days trend (spend/leads/CPA) and keep monitoring.
Tamara Holder - Dr. Mark Mulholland/LCC	$46.66	0	—	$1,231	0	—	$3,162	14	$225.82	MonitorNo urgent flags Next: In Campaign ‘Tamara Holder - Dr. Mark Mulholland/LCC’, review last 7 days trend (spend/leads/CPA) and keep monitoring.
Ronda Ellis - Assemblies of God Campaign (In House)	$0.00	0	—	$0.00	0	—	$22,367	133	$168.17	MonitorNo urgent flags Next: In Campaign ‘Ronda Ellis - Assemblies of God Campaign (In House)’, review last 7 days trend (spend/leads/CPA) and keep monitoring.